SEO (Search Engine Optimization) is one form of online marketing. When people think of SEO many times, they think of online marketing or SEM (Search Engine Marketing).
Search Engine Optimization is about taking an active approach with assisting your Website in ranking on the first page of Google or other search engines for your service or product.
SEO helps your Website’s online visibility when potential customers are looking for your business, product, or service. Search Engine Optimization is about assisting your Website to be more relevant, higher quality, and user-friendly than your competitors. When this is done correctly, when potential customers search online for your product or service, Google will consider your Website more relevant, and put your site higher on search results. Overall increasing search volume, visitors, and customers to your Website.
It is also about looking at your Website and actively fixing significant issues that are causing problems. Some factors Google looks at when ranking Websites. The Website is not secure, it is slow, the landing page is not relevant, or the Website is not mobile-friendly (and a lot more).
SEO is a form of online advertising and internet marketing. It assists in bringing potential customers into your store or on your Website. Instead, marketing to people who may or may not be interested in your product or service. SEO is about capturing potential customers who are search online for your product or service. In effect, they are coming to you, which creates a much better selling experience.
Technical SEO is our specialty and consists of creating a marketing campaign in the form of keyword research. We look at what words potential customers in your town or service area are typing in and create a content marketing page on your site.
Google takes these words and content on your page or site and delivers it to the mobile devices, tablets, or computers of your potential customers. Google people search effectively across the internet for potential customers looking at the moment for your product or service.
Instead of creating an email list, taking time with email marketing, or any other outbound marketing, SEO is about getting customers at the right time, right place, with your Website. Many complicated things go into SEO, like site links, search queries, title tags, meta tags, meta descriptions, and the list goes on.
What you need to know about SEO is that it is a powerful online marketing strategy that helps businesses convert online searchers into paying customers – all while you sleep, work, or spend time with family. It’s a 24/7 marketing powerhouse that, relative to most marketing plans, is cost-effective and increases your long-term revenue.
As a local example (names withheld for privacy), there are two companies in the Boise Idaho area that sell similar products and serve the same customers. Both businesses have websites, and both are on the first page of Google for a particular set of keywords.
One of these companies (let’s call them Company B), does not actively update their Website, their Website is not as modern, and they do not actively work on SEO. Company B ranks number 4 on Google and gets approximately 1.3 customers a month from their Website.
Company A on the other hand actively uses Search Engine Marketing. The company is #1 on Google in the same industry as Company B. Company A gets approximately 53 customers a month from their Website.
Depending on your business and industry, how would getting 50 more customers then your competition be? In this case, for this industry in Boise, this happens to be approximately $258,400/month more in gross revenue than in Company B- just from their Website.
If you already have a website, here are three things to get you started with your SEO.
We consider Search Engine Marketing to be a powerful tool, with many moving parts. It is why we not only focus on Search Engine Marketing but also on Website Design and Website Hosting.
We do this because they all fall under the same umbrella; they are used for marketing your business online. If your Website is not designed well, it hurts your rankings. If your server does not deliver your Website quickly, it hurts your rankings. We make sure that every puzzle piece of your online presence works together in harmony.
We make sure we look at your online marketing from every angle. We create a compelling message that resonates with your potential customers and a website delivered to the right audience at the right time.
To effectively market your business online – all the pieces have to work together cohesively. Online marketing is about getting a clear message to the right prospect audience, at the right time, and at the same time meeting their expectations on website flow, and appealing design. All these fit together to put your message, brand, story, product, or service in the right context and clarity.
We look at data coming from your Website and of your competitors to adjust wording on your site. This will assist Google in putting it in the right category, match it to the right customers, and make it more relevant. It will overall increase your rankings.
We monitor your site regularly to make sure when issues arise; they are fixed quickly. We do our best to adapt to changes to the algorithms Google uses to rank the Website for relevance, authority, and user experience.
All of this so you can do what you do best; run your company. Knowing your online marketing is humming and growing to meet your expected demand.
There is a lot that goes into online marketing for your business. One thing you can count on and is a staple for LionHeart Development is that we genuinely care about your success.
Without successful marketing and adapting to marketing changes, companies eventually close. We know that jobs are at stake and what is riding on it. We go many extra miles to give you the best chance to make an impression, to deliver your message, and to grow your revenue.
We are LionHeart Development, and we make it happen.
Marketing breaks down into two main categories: outbound marketing and inbound marketing.
Search Engine Marketing mainly focuses on Inbound Marketing. It is about capturing potential online customers who have their wallet out, ready to buy your product or service.
Here is an overview of each of the services of SEM we offer.