WordPress Website SEO

SEO (Search Engine Optimization) is one form of online marketing. 

What is SEO, and how does it work?

Search Engine Optimization is about taking an active approach with assisting your Website in ranking on the first page of Google or other search engines for your service or product.

SEO helps your Website’s online visibility when potential customers are looking for your business, product, or service. Search Engine Optimization is about assisting your Website to be more relevant, higher quality, and user-friendly than your competitors. When this is done correctly, when potential customers search online for your product or service, Google will consider your Website more relevant, and put your site higher on search results. Overall increasing search volume, visitors, and customers to your Website.

Search Engine Optimization spelled out -with a red letter "S" a white letter "E" and a White letter "O"

It is also about looking at your Website and actively fixing significant issues that are causing problems. Some factors Google looks at when ranking Websites. The Website is not secure, it is slow, the landing page is not relevant, or the Website is not mobile-friendly (and a lot more).

SEO is a form of online advertising and internet marketing. It assists in bringing potential customers into your store or on your Website. Instead, marketing to people who may or may not be interested in your product or service. SEO is about capturing potential customers who are search online for your product or service. In effect, they are coming to you, which creates a much better selling experience.

Technical SEO is our specialty and consists of creating a marketing campaign in the form of keyword research. We look at what words potential customers in your town or service area are typing in and create a content marketing page on your site.

Google takes these words and content on your page or site and delivers it to the mobile devices, tablets, or computers of your potential customers. Google people search effectively across the internet for potential customers looking at the moment for your product or service.

Instead of creating an email list, taking time with email marketing, or any other outbound marketing, SEO is about getting customers at the right time, right place, with your Website. Many complicated things go into SEO, like site links, search queries, title tags, meta tags, meta descriptions, and the list goes on.

picture of graphs on a laptop and phone to show 24/7 marketing

What you need to know about SEO is that it is a powerful online marketing strategy that helps businesses convert online searchers into paying customers – all while you sleep, work, or spend time with family. It’s a 24/7 marketing powerhouse that, relative to most marketing plans, is cost-effective and increases your long-term revenue.

How does LionHeart Development help customers with SEM?

We consider Search Engine Marketing to be a powerful tool, with many moving parts. It is why we not only focus on Search Engine Marketing but also on Website Design and Website Hosting.

We do this because they all fall under the same umbrella; they are used for marketing your business online. If your Website is not designed well, it hurts your rankings. If your server does not deliver your Website quickly, it hurts your rankings. We make sure that every puzzle piece of your online presence works together in harmony.

a picture showing Online Marketing From Every Angle, with white letters, a laptop, tablets, graphs, phone and coffee

To effectively market your business online – all the pieces have to work together cohesively. Online marketing is about getting a clear message to the right prospect audience, at the right time, and at the same time meeting their expectations on website flow, and appealing design. All these fit together to put your message, brand, story, product, or service in the right context and clarity.

We make sure we look at your online marketing from every angle. We create a compelling message that resonates with your potential customers and a website delivered to the right audience at the right time.

Marketing Breakdown

Marketing breaks down into two main categories: outbound marketing and inbound marketing.

Outbound Marketing

Outbound marketing is putting your message in front of people that may buy your product or service. Example: social media ads, door to door marketing, cold calling, email marketing, and similar forms of marketing.

Inbound Marketing

Inbound marketing is where potential customers are currently searching for your product or service; you are not going to them; they are coming to you.