What is SEO, and how does it work?
Search Engine Optimization is about taking an active approach with assisting your Website in ranking on the first page of Google or other search engines for your service or product.
SEO helps your Website’s online visibility when potential customers are looking for your business, product, or service. Search Engine Optimization is about assisting your Website to be more relevant, higher quality, and user-friendly than your competitors. When this is done correctly, when potential customers search online for your product or service, Google will consider your Website more relevant, and put your site higher on search results. Overall increasing search volume, visitors, and customers to your Website.
It is also about looking at your Website and actively fixing significant issues that are causing problems. Some factors Google looks at when ranking Websites. The Website is not secure, it is slow, the landing page is not relevant, or the Website is not mobile-friendly (and a lot more).
SEO is a form of online advertising and internet marketing. It assists in bringing potential customers into your store or on your Website. Instead, marketing to people who may or may not be interested in your product or service. SEO is about capturing potential customers who are search online for your product or service. In effect, they are coming to you, which creates a much better selling experience.