There are two forms of marketing, traditional and digital. Today we are going to focus on digital marketing and see what areas can assist your business in making the advancements is needs.
You will learn about the different digital marketing platforms, what they do, and how they can help your business.
Digital marketing is marketing done on the internet. This could be email, social media, pay per click ads, videos, blogs, really anything that puts your message onto the devices of potential customers. Digital marketing can be very useful or a complete waste of time. It depends on your intent, your audience, the quality of the content, and the placement.
Let us talk briefly about the different types of digital marketing.
Email is still a thing, and one of the oldest forms of digital marketing. If your message is natural and clear, this can be an effective and inexpensive form of marketing.
Keep in mind, email marketing, like mail marketing, is a numbers game (like most marketing). Email is most effective when you send it to prospective customers or customers that what to receive it. Otherwise, you could be labeled as a spammer, and that is not good.
One way to implement email marketing is to add a signup form on your website, or a way for people to ‘opt-in’ to get an email from you. Remember to add a way to allow your readers to unsubscribe to your emails if they choose(customarily added at the bottom of every email sent).
Social Media Marketing
Social Media is also a numbers game, but its a game based on quality over quantity. Provide high-quality content free of charge to your audience regularly, and you have a foundation to build your audience base.
Keep in mind; it is illogical to conclude that if you have a business and post random information about your company, that people would follow up and engage with you. Would you do that?
People follow and engage because they are getting something out of it, coupons, gift cards, sweepstakes, tips, tricks, something that would benefit them. Unless your company is Nike, Tesla, or other big names – people will not follow you – for the sole purpose of following you.
Pay Per Click Ads Marketing
Nearly every Social media platform is doing PPC (Pay per Click ads) these days. The most popular is Google Ads (was Google Adwords). As the title suggests, you only pay when a potential customer clicks on your ad. These can be a good avenue of marketing if you have a robust website and proper SEO. If you do not have a website, it is not a viable option.
Google Ads is the most popular because you are capturing people who are doing what they want to do, shop, search, watch a video, etc. Potential customers who are searching for your service/or product are provided another option (your business) in the form of an ad as a solution to their search.
Social media PPC ads can be useful, but they are meant more for branding. You are showing your ads to random people, who may not be looking for your product or service. Social Media is closer to outbound marketing (cold calling). If you are going to choose a Social Media marketing tool, do your research or hire a company that knows how to do implement it effectively.
When you read about Videos in marketing, nearly everyone thinks of YouTube first. You can make video ads to display on YouTube, or create your own YouTube marketing video and display it on your website or social media platforms. When done right, this can be a great form of online marketing since most people prefer to watch something instead of reading something.
Like all forms of digital marketing, quality is vital to the success of your videos. Take the time to create a great looking (and sounding) video, and it will have huge impacts on your marketing efforts.
Blogs As Marketing
This is another form of content marketing. Blogs can be a powerful tool to integrate into your website in order to boost the SEO of your business page. You can set this up yourself, or have someone write the content for you.
You are currently reading a blog on a business website, which is implemented for the exact reason you may want too. Talk about something related to your business and that you can provide expertise on it. The higher quality the blogs are, the better the results long-term.
Search engine optimization is a form of digital marketing, since you are optimizing your website to be more relevant, and user friendly to your potential customers. SEO is a great way to boost your website, by assisting Google in understanding what your website is all about, and then delivering your website to the right people who are searching for your product or service.
Keep something in mind, you may think your website is SEO optimized, but chances are, it is not. Web Design and SEO are two different things. If you paid for web design, chances are, that’s what you got. Your web designer may say “I put SEO into it’ but unless you paid directly for it (is typically cost 50% + of the full cost of your web design). You do not have proper SEO on your website.
SEO is another add on to your design, it is not a plugin on your WordPress site, or a quick fix to add to a website. It takes many hours and sometimes weeks to achieve correctly. You can visit our page on what SEO is if you want more information.
Website For Marketing
I would be missing a key digital marketing piece if I did not mention your website. Your website is perhaps the most powerful digital marketing piece. It plays a key role in identifying your business, telling your story, providing your unique value propositions, selling to or gathering customers, and helping current customers refer—all in one location.
As was mentioned in SEO, your website is normally just an online billboard, a static website that you need to refer people to (from your business card, etc.). SEO is something extra you have to add, and it is not built into most websites (effectively). Google will eventually index your site, and put your website on Google. It is possible that you will be on the first page or second page of the correct wording, depending on your location and competition.
If you live in a small town and you are the only one that provides your service to your city. You have a good chance that after some time, Google will index you and will put you in the right location.
But it is better to just have to done properly when it is built initially; that way, there are no issues of whether or not you are being found correctly on Google. You can learn about website design here.
When it comes to digital marketing, these are going to be your main contenders. Digital marketing is continually changing and improving. Utilizing these forms of online marketing will be a significant improvement to your business, and help get your products/service out to the world.
The critical reason digital marketing is (in many ways) superior to traditional marketing. It has a more significant amount of accurate data about who visits your site, who clicks on your ad, and other data points to see how your marketing dollars are being spent.
As an example of one form of traditional marketing, with mailers, who is opening your mailers? Why are they not opening it? When someone does open it, why are they throwing it away? How far are they reading before they throw it away? And 100’s of other questions.
Most digital marketing can provide you all these answers so you know where your money is going and how effective it is. Digital marketing brings accurate data to every interaction and view. This helps you, the business owner, make vital decisions on marketing budge, allocation, and other metrics and KPI’s (Key Performance Indicators).
Digital marketing is here to stay, and learning about how to implement it effectively or hiring someone to do it, will do your primary key to marketing success.