Some people are still on the fence about needing a website for their business. I firmly believe that good website design for your business is one of the essential business steps you can take next to legally being a business.
I would go as far as to say, backed up by research, that if you are a business owner today and do not have a website or a good website design – you don’t have a business. Your credibility, quality, professionalism, perceived customer service, and service or products are all judged, weighed, and measured by the look, feel, and presence of your website.
75% of users admit to making judgments about a company's credibility based on their website's design.
This staggering statistic is from Stanford University. What does it mean? It means that your professional image, how honest you appear, how professional, how good your food will be, the quality of your items, etc. are primarily based on your website’s appearance. How many of your customers use the internet? Most likely, all of them, so according to Standford University, 75% of your future customers will judge your business off your website alone. What if you do not have a website? Customers are going somewhere else, all based on your web design.
58% of Americans search the web before making purchasing decisions.
What does that mean? Close to 60% of your customers before choosing to buy from you, use your service, book an appointment, etc. look at your online presence first, namely-your website.
85% of B2B customers search the web before making a purchasing decision.
If your customers are other businesses, this statistic means that your customers, the majority of them, make their company’s choices off your web presence. This also shows that most business owners (even though they may not have a website or a good web design) will judge other businesses off the look of their website. Interesting.
First impressions are 94% design-related.
From human interactions, we know this to be true. Why do we think the design of our website is any different? Since most of your customers are checking you out first online. How is there first impression of you?
In 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% higher than the same investment in the S&P.
Since I was a financial advisor many years ago, this statistic jumped out at me. Your website is an investment and looking at this statistic a good one. Put money in your pocket and get your website designed professionally.
There are so many more reports that show that your website has profound impacts on your company. A website is no longer a side thing you do; if your primary marketing tool, branding tool, and your customers’ first impression of your company.
Times are changing, is your business changing with it? If you want to bound ideas off me or want to talk about how your website is affecting your business (negative or positive). Let’s talk. These are essential steps to take, and LionHeart Development is here to assist. (208) 369-1385 or chris@lionheartdevs.com
